Reading this book on "occult memetics". Putting my rejection of the supernatural aside, there's good stuff in here.
The author seems to view culture similar to how (I think) structuralists do; that human ideas are the primary creator of culture, rather than environmental factors.
Some criticisms now that I'm giving up on the book with a few pages left:
The author, apparently, was a popular youtuber who did "christianity debunked" type content. His involvement with 4chan's pro-Trump movement is pretty apparent. He brags in the book at some point about using his "large vocabulary" to win online arguments, and it deffo feels like an affectation when he says "that most smug of frogs [pepe] and his equally irreducible counterpart, wojak"
Most of his writing is sterile, which also feels like an affectation to sound academic from someone who probably doesn't have a background in academia.
I think it's tainted in rationalism, and a need to sound "rational" and "scientific" when the goal is to cause chaos by manipulating esoteric forces.
Yo Adri!