Scale does not fix bad math. It amplifies it.
“We will lose money now and make it up in volume.”
It sounds smart.
It feels like a strategy.
But it is often a trap.
If you lose money on every sale, scaling does not solve the problem.
It multiplies it.
Sell one unit at a loss.
You lose a little.
Sell a million units at a loss.
You lose everything.
Because the math never changed.

