If you market a machine that “cooks for you,” a chef will never buy it.

This is called identity threat, one of the four reasons why people resist adopting AI.

Reframed: The machine doesn't cook for you. It makes you a faster, more efficient chef.

Our CEO Dan Guido's full playbook on how we went from 95% resistance to 80-95% weekly Claude usage within a year: https://blog.trailofbits.com/2026/03/31/how-we-made-trail-of-bits-ai-native-so-far/