"The truth is that most startups go bust: according to Forbes, purveyor of wisdom in the science of making money, 20% of startups die within the first year, and 65% within 10 years. (…) Actually it is a bit worse than that: you will be holding a name in your CV of a company long gone, which did nothing relevant or memorable, until the day you retire (I know a thing or two about that, as I have at least 4 names in my own résumé that follow this pattern)."

https://deprogrammaticaipsum.com/exercise-those-stock-options-if-you-can/

Exercise Those Stock Options, If You Can

The word "startup" became popular during the 1990s web craze. I do not remember it being a thing in Europe or Latin America before that time; of course that does not mean that startups did not exist, just that they were not in my radar as possible employment options for my adult life. They were certainly not in my parent's radar, but somehow the press frenzy around the future being made in a proverbial garage called their attention.

De Programmatica Ipsum