My current way to interest people to join us: The Fediverse is more like local politics, with small communities discussing things. Centralised networks like Twitter, TikTok, instagram etc are more like national politics, with loud mouthpieces shouting over everyone else.
This mental image helps me in understanding why the influencers fail here and they of course think that means that the fediverse must be a lost cause while we commoners happily chug along and enjoy our little street parties ;)
