https://www.theguardian.com/news/2026/apr/14/art-sex-nature-why-is-everything-sold-to-us-as-a-means-to-an-end-rather-than-an-end-in-itself. "In the years between witnessing #hugging for #happiness & #creativity for #longevity, I have seen countless other examples of all the things that are good in life being promoted not for their own sake but for the #material #benefits they bring. This instrumentalisation has become normalised so insidiously that we don’t even notice that it is odd, let alone wrong. Nor do we seem to be aware of quite how pervasive it is."