#4: Bring Back Idiomatic Design

I’m part of the desktop software generation. From Windows 95 to Windows 7, I grew using mostly-offline software on computers operated via mouse and keyboard, well before tablets and smartphones. Recently, I’ve been missing one particular part of that era: its consistency in design. I want to tell you about

Loeber on Substack

As the author identifies, the idioms come from the use of system frameworks that steer you towards idiomatic implementations.

The system UI frameworks are tremendously detailed and handle so many corner cases you'd never think of. They allow you to graduate into being a power user over time.

Windows has Win32, and it was easier to use its controls than rolling your own custom ones. (Shame they left the UI side of win32 to rot)

macOS has AppKit, which enforces a ton. You can't change the height of a native button, for example.

iOS has UIKit, similar deal.

The web has nothing. You gotta roll your own, and it'll be half-baked at best. And since building for modern desktop platforms is horrible, the framework-less web is being used there too.

The author may have identified that "the idioms come from the use of system frameworks", but they absolutely got wrong just about everything about why apps are not consistent on the web (e.g. I was baffled by their reasons listed under "this lack of homogeneity is for two reasons" section).

First, what he calls "the desktop era" wasn't so much a desktop era as a Windows era - Windows ran the vast majority of desktops (and furthermore, there were plenty of inconsistencies between Windows and Mac). So, as you point out regarding the Win32 API, developers had essentially one way to do things, or at least the far easiest way to do things. Developers weren't so much "following design idioms" as "doing what is easy to do on Windows".

The web started out as a document sharing system, and it only gradually and organically turned over to an app system. There was simply no single default, "easiest" way to do things (and despite that, I remember when it seemed like the web converged all at once onto Bootstrap, because it became the easiest and most "standard" way to do things).

In other words, I totally agree with you. You can have all the "standard idioms" that you want, but unless you have a single company providing and writing easy to use, default frameworks, you'll always have lots of different ways of doing things.

I partially agree with you, but additionally there's a whole set of employees who would be clearly redundant in any given company if that company decided to just use a simple, idiomatic, off the shelf UI system. Or even to implement one but without attempting to reinvent well understood patterns.

One reason so many single-person products are so nice is because that single developer didn't have the time and resources to try to re-think how buttons or drop downs or tabs should work. Instead, they just followed existing patterns.

Meanwhile when you have 3 designers and 5 engineers, with the natural ratio of figma sketch-to-production ready implementation being at least an order of magnitude, the only way to justify the design headcount is to make shit complicated.

But every company I worked at in the past 10 years or so eventually coalesced around a singular "design system" managed by one person or a small core team. But that just goes back to my original point - every company had their own design system, and there is not a single, industry-wide set of "rails".

The bigger issue I see with "got to keep lots of designers employed" problem is the series of pointless, trend-following redesigns you'd see all the time. That said, I've seen many design departments get absolutely slaughtered at a lot of web/SaaS companies in the past 3 years. A lot of the issue designers were working on in the web and mobile for the 25 years prior are now essentially "solved problems", and so, except for the integration of AI (where I've seen nearly every company just add a chat box and that AI star icon), it looks like there is a lot less to do.