As someone who works in marketing, this is one of the cheapest tricks to sell something: "Our product is so good that it is dangerous and we cannot release it to the world". This translates to "Give us a lot of money for limited, exclusive access, sign this NDA (Non-Disclosure Agreement) so no one finds out it's not that good until we make enough revenue and can claim we made a less dangerous version for all, but the better version with more risks is established as high-price product." ;)
And of course, in "AI" land, use the established "you are prompting it wrong" when customers complain that they don't see the benefits of paying a lot for something that doesn't deliver ;)
it's such a weird kind of religion... faith on an LLM's supposed artificial intelligence, prayers to the supreme beings in the form of prompts, misanswered prayers are the prayer's fault for praying wrong... this all checks out as a religion. but where's the profit?