Guerilla marketing by paid influencers is about to get much worse. If you're a fan of streamers, YouTube, TikTok, you can basically guarantee that any product being mentioned is nothing more than a paid ad. They're supposed to disclose this info but nobody does.

End of advertising as we know it: Unilever builds a 300,000-strong influencer machine
https://www.storyboard18.com/brand-makers/end-of-advertising-as-we-know-it-unilever-builds-a-300000-strong-influencer-machine-94678.htm

#influencers #advertising #enshittification #tiktok #youtube #streamers #twitch