I’m curious: Did people/apps ever attempt to bundle alt text with the image as metadata? (Like EXIF?)

That feels like the right place to put it, so then it could be read by apps/browsers, and also travel with the image on save etc. Rather than specifying it as out-of-band text like we do today.

@mwichary In addition to what others have said, SEOs used to stuff keywords into alt text and some probably still do.
WordPress lets you store alt text with an image in their media library but then I'm not sure what it does with it.
@naomi People abusing alt text wouldn’t materially change whether alt text is inside or outside the image, though? Unless maybe I’m missing something.
@mwichary Could have been me missing something, but I would think that alt text would depend on what page one were trying to drive traffic to, and thus would vary depending on what HTML it was being used in.
@naomi Oh, I understand. Thanks!
@mwichary thanks to YOU for making me feel smart. I assure you I am a novice at web development :)