The thing most likely to get people to stop is the end of the massive subsidies for its use that the VCs are currently pouring in.
Already firms are starting to panic a little about token use for things like Claude Code, and are putting limiters in their workers that really defeat the purpose of all of the "YOU MUST USE THIS OR BE FIRED" diktats. But operating indefinitely at those prices will bankrupt Anthropic soon.
So at some point the private equity love affair with everything AI will dry up (possibly because of a Iran war-induced financial crisis), and at that point it's going to be "my org can spend $50k annually on my personal Claude tokens to make me 20% more productive . . . or it could just hire a junior dev?"
There's a chance they manage to optimize this, or get it to work using a lighter weight model. But I think it's unlikely.


