Škoda DuoBell: A bicycle bell that outsmarts even smart headphones - Škoda Storyboard

Pedestrians wearing headphones are exposed to an increased risk of accidents. In an effort to reduce collisions with cyclists, Škoda Auto, in collaboration with scientists, introduces an innovative bicycle bell whose sound can penetrate even active noise cancellation systems. In doing so, it helps prevent injuries to both pedestrians and cyclists.

Škoda Storyboard

I think it's time for some sort of a safety standard for a sound frequency to be reserved exclusively for alarm/alert use and that ANC systems have to let through.

It goes without saying, use of said frequency should be prohibited for other purposes, especially marketing.

Ha, I had the same idea before I realized it’ll just be used for ads. It would be cool for pilots’ announcements on a flight, or approaching stations on the train etc. But CVS will use it to tell you to download their app and enroll in ExtraCare Rewards. Or “Did you know you may be due for more than fourteen vaccines all at no cost to you?”