Škoda DuoBell: A bicycle bell that outsmarts even smart headphones - Škoda Storyboard

Pedestrians wearing headphones are exposed to an increased risk of accidents. In an effort to reduce collisions with cyclists, Škoda Auto, in collaboration with scientists, introduces an innovative bicycle bell whose sound can penetrate even active noise cancellation systems. In doing so, it helps prevent injuries to both pedestrians and cyclists.

Škoda Storyboard
Next challange: Place a camera in front of the bike that scans approaching pedestrians. Calculate their head position and trajectory. Use directional speakers and focused sound beams to focus the ~780Hz sound towards the head(s) of the pedestrian(s). Now that you are not bothering the environment as much, you can increase the volume as well.
what
Sound beam aimed at person in the way.
Bell costs more than the bike is ok?