The easiest way to reduce your customer acquisition cost (CAC) is to increase your visibility.

Most businesses try to reduce CAC by cutting costs.

Less ads.
Less spend.
Less experimentation.
But that rarely works.

Because CAC is not just about cost.

It is about reach.
If fewer people see you, fewer people buy.
Which makes every customer more expensive.

The real leverage comes from this.

Get in front of more of the right people.
Consistently.
And this is where content becomes powerful.