Code is not a moat: Why the Euro-Office squabble is a strategy failure

The public fight that followed the launch of “Euro-Office” doesn't look good for anyone involved. There is an easy way out and a recipe to fix these issues long term.

https://www.maffulli.net/2026/04/07/code-is-not-a-moat-why-the-euro-office-squabble-is-a-strategy-failure/