In a fascinating blog post, Stefan Schüller unpacks how this came to pass, in Switzerland, a country known for its impassable mountains and its impossible national telco (Swisscom):
https://sschueller.github.io/posts/the-free-market-lie/
Schüller describes the Swiss system as a kind of Goldilocks approach that's midway between two failed systems: the American "free market" system and the German state provision system.
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