@Gurre @evan I never managed to learn these terms. I thought they would fade and I wouldn't have to learn them.
But reading this makes me realise they'll never die, new ones keep popping up. I need to look them up somewhere.
I think I know boomers (born right after WWII) and millennials (born around 2000). But X and Y and alpha? Are there more? Why don't they teach this in school? And when its referred its never with an explanation attached.
@Gurre @evan I think it stems from marketing, when you sell a report on consumer behaviour and preferences, its customary to set a "cool term" for the segment of the population you've analysed and you're declaring all new and special, that requires new special marketing strategies, or at least new tactics.
To me these labels are 'boomer labels', I thought they would go away... Not helpful at all if you need to look them up.