Fight over private home listings heats up in WA as real estate giants clash (this case has an effect across the country)

Fight over private home listings heats up in WA as real estate giants clash (this case has an effect across the country) - sh.itjust.works
Typically, a home sale goes like this: A seller hires a real estate agent who helps prepare the house for sale through immaculate staging and professional photos. When the house is ready, the agent adds the listing to the multiple listing service. That allows other agents to see the house is for sale and home-shopping websites, such as Zillow and Redfin, to display the listing. But Compass offers sellers a different path: a calculated three-phase marketing program to maximize profit. Sellers first test pricing privately with an off-market listing only accessible only to Compass agents and their clients. Then, they build anticipation by labeling it as “Coming Soon” on Compass’ website. Finally, they launch the listing widely on the multiple listing service.
