This chart Nate Silver made of the X accounts with the most engagement in 2026 seems like it might be useful to show decent orgs who resist moving their primary online presence off X. Is this really the company your org wants to keep?

https://www.natesilver.net/p/social-media-has-become-a-freak-show?utm_source=post-email-title&publication_id=1198116&post_id=193285131&utm_campaign=email-post-title&isFreemail=true&r=wabr&triedRedirect=true&utm_medium=email

@jalefkowit curious if there's been filtering here on US based political accounts or if it's mostly just them left on the platform. Don't see any musicians, and that used to be HUGE. Surely accounts like Taylor Swift, Kanye West, BTS or like Lady Gaga would have quite some interaction as well.

@Timo_Micro My ability to answer methodological questions about Silver's work is limited, sorry. You'd need to ask him to get a hard answer.

That being said, he does link in the post to the site where he got the data, and its reports for Instagram, TikTok, and YouTube show much more engagement with apolitical entertainment content. So if they're filtering for politics, they're not doing it globally.

https://dashboards.cluvio.com/dashboards/qxny-9e5q-k65v/shared?filters=%7B%22platform_filter%22%3A%5B%5D%2C%22political_content%22%3A%5B%5D%2C%22political_lean%22%3A%5B%5D%7D&sharingToken=78eb1196-5766-429d-acf8-edcfd96b7067&timerange=1767225600~

@Timo_Micro (Disclaimer: this is Silver's source, not mine, I can't speak to its accuracy or bias.)
@jalefkowit thanks for the link! Wasn't familiar with them and their work, will have a nosey around. Looks very interesting
@Timo_Micro @jalefkowit Politics can generate more engagement than any singer, it makes sense that they are out of the picture.
How many haters can Talylor Swift have? A lot more than what we may think, but compare it with a engagement bait post from Elon Musk. He has a huge following but also a huge percentage of the twitter users hate him with passion.