TheBadPlaceYahoo Finance | Apple MacBook Neo could expand market reach, says Bank of America
Apple MacBook Neo could expand market reach, says Bank of America
Apple Inc (NASDAQ:AAPL, XETRA:APC) is positioning itself to capture a broader segment of the personal computer market with its newly launched MacBook Neo, according to Bank of America analysts. The investment bank maintains a ‘Buy’ rating on Apple, with a price target of $320, implying upside from current levels of about $259.
The MacBook Neo represents Apple’s first concerted effort to target lower-end notebook consumers, where the company currently holds less than 1% of share of units today, the analysts noted. Bank of America estimates the total addressable market (TAM) for Neo in calendar year 2026 at $32 billion, or 64 million units. “If Apple can gain 10% share of TAM this equals $0.03 of additional EPS,” they added.
Read more: https://finance.yahoo.com/markets/stocks/articles/apple-macbook-neo-could-expand-163700997.html
