The temptation to write a new website from scratch is strong, but we'd have to figure out a way to integrate our merch store without making it too tricky for users to get to. I guess a .shop subdomain with a prominent header link would suffice, but it'd be nice to have it all rolled into one.
This is mostly coming from my discomfort with the whole vibe of ecommerce sites overshadowing any sort of webdev creativity, but that's probably more my fault for not fucking with our theme code than anything at this point.