David DayenApr 6
Starting today, @[email protected] has removed all programmatic ads, because we believe that respecting you as readers rather than monetizing your attention will earn trust. This is what the site looks like, with all space reserved for stories about ideas, politics and power. prospect.org/2026/04/06/w...
Show threadGreg Pfeil

@ddayen.bsky.social This is commendable and, for so many reasons, I hope you succeed with it. It’s certainly made me more curious and interested.

But … when I just visited your site for the first time ever, I was immediately served a large pop-up to subscribe to your newsletters. It undermines your point a bit, but mostly seems ineffective: an annoyance to those who aren’t interested, and too early in the process for a reader to be interested yet.

Apr 6 at 4:01pmWeb
Show threadGreg PfeilApr 6
@ddayen.bsky.social Maybe delay it until the referrer is prospect.org – e.g., when a reader clicks to go to a _second_ article on the site, because they loved the first one. (And maybe also make it a bit less intrusive.)