What industry calls "personalized pricing" is really *surveillance* pricing: using digital tools' flexibility to change the price for each user, and using surveillance data to guess the worst price you'll accept:

https://pluralistic.net/2025/06/24/price-discrimination/

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If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2026/04/06/empiricism-washing/#veena-dubal

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