I would agree with the findings of #Ofcom (UK Communications Ministry) - my work colleagues, particularly young women *are* using public social media less, although they make extensive use of (semi)*private* messengers such as WhatsApp to keep in touch with friends/family (and for those who are parents, communications with schools)

They might passively consume content from TikTok but are wary of contributing to it for fear of embarrasment / cyberbullying or even personal safety risks.

I don't think they are going to flock to Fediverse or anything else like Bluesky either - many have had too many bad experiences and the damage is already done.

https://www.theguardian.com/news/ng-interactive/2026/apr/05/uk-social-media-apps-share

Is the UK falling out of love with social media?

Ofcom data points to more passive consumption amid changes to apps and fears about mental health and past posts

The Guardian