Firm quietly boosts H.264 streaming license fees from $100,000 up to staggering $4.5 million — backbone codec of the internet gets meteoric increase, AVC hikes follow disastrous H.265 licensing increa
Firm quietly boosts H.264 streaming license fees from $100,000 up to staggering $4.5 million — backbone codec of the internet gets meteoric increase, AVC hikes follow disastrous H.265 licensing increa
quietly
Stop putting “quietly” in your fucking headlines, you hacks. This wasn’t “quiet”, it was very publicly announced.
Via LA told Streaming Media that it contacted unlicensed media companies during 2025 to give them “a window to secure a license” under the previous terms, but the company didn’t go to the trouble of issuing a press release or public announcement, opting instead for direct outreach. Any company that didn’t respond or wasn’t contacted now faces the new rate structure as its starting point for negotiations.