We were watching college baseball on ESPN when I spotted some bottom of the screen ads for other upcoming college games. Two of the ads printed the start time for women's basketball ball as GMT.
@KayJanes Almost there. If they'd printed the same numbers and called it UTC instead of GMT then it would have been understandable worldwide.
@TimWardCam Oy. It takes people so so long to adapt. If they ever do.

@KayJanes Kay, maybe this is the first baby steps of the world going to Zulu (GMT) time all over? 12Z in California is 12Z in Paris, France. If someone three time zones away says "call me at 1430Z" you would not have to convert for time zone changes b/c your 1430Z is also their 1430Z. There would be no more time zones.

I am sorta kinda kidding, the people of this planet are not ready for this.

@Av8rdan Time is so very interesting. We watch a lot of European TV, so we're accustomed to hearing it. And curious enough to want to learn. Thanks for that meaty reply.
@KayJanes We pilots probably have more exposure to UTC/GMT/Zulu time that the average person on the street. But in my 20 years of flying GA, I never quite got a handle on the Zulu time conversions. Just had a conversion chart taped on my kneeboard, and one on my desk to use for flight planning. Add the daylight savings changes, and I was perpetually confused.
@KayJanes Using Greenwich Mean Time for the convenience of EU watchers?
@Alison That was my first thought, because of the number of players from other continents, but GMT was only on women's basketball. Wondered if it depends on which staff member enters the info.
@KayJanes Maybe. Very odd indeed.

@KayJanes

Womenโ€™s' basketball probably has more international appeal.

@gcobbum oh .... which is true and yet breaks my old heart.