Planning your communication using the ‘Message Triangle’

Draw yourself an equilateral triangle. The title of your presentation or article goes above the triangle. In the centre of the triangle, write your objective: what you are trying to achieve, or why you are communicating with your audience. You are not going to share this, but it will help you to remember your focus as you plan.

Next, along each side of the triangle, place your three ‘key messages’. These three should be broadly equally important.
have three facts or examples supporting each message as well: the ‘rule of three’ works throughout. These might be in the form of memorable quotes, statistics, personal anecdotes or stories, or analogies or metaphors. The ‘three Cs’ (colourful words, clichés and contemporary references) can be particularly helpful for experts speaking to a less knowledgeable audience. The real point is that you want your audience to remember these supporting facts, so it is worth thinking hard about how you structure them and the form that you use.
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