@woozle Interesting read and also to extrapolate a little it is the idea that a lot of people are likely burnt out by even the very idea of real employment, that working to make someone else richer isn't exactly a good reason to work even if it also means their own survival. Passive income works for the rich, for the people that can throw their money around.
To me passive income was about the idea your money through interest or other investments would basically allow you to retire. The passive part is that it is generating money all the time with no work. That work is for your investment manager to handle (unless you are beyond the point of needing more income but that never stopped the rich).
It is the modern day gold rush, people want to get rich so first you buy a shovel, then when that doesn't really work you move to selling shovels but the market is completely saturated because there isn't really any gold and everyone is selling shovels. It is a rarity of hardwork and commitment but a lot of people don't get that. Even before all this passive income type businesses most new businesses fail, just not at these rates.
Even authors are not making passive income. They are working on the next book unless they get extremely lucky. Everything is a treadmill, everything takes more and more work. Work goes in, money ideally comes out. It doesn't matter if you are working for someone else, yourself or just creating something like a book. Effectively work = money unless you have so much money you can make other people's work = money for you (with minor amounts going to them).
I guess it all comes back to universal basic income. When people don't have to worry about survival then businesses about creating are done for a real reason instead of "making money for me". These people are basically trying to carve out their own UBI. People are unfulfilled and so anything that just makes it easier is their solution and you end up with everyone selling snake oil trying to get rich quick.
With the internet we have given everyone the tools to do everything a lot faster. It is filled with snake oil stores, it is filled with "I can fix your problems" or "I can make you rich", all the old cons are basically multiplied to degrees that would never work in the real world because seeing all the hundreds of snake oil sellers in a market square would be alarm bells ringing and also they would be too many of them to even get beyond a single sale let alone enough to make a real income.
We are talking about a system of broken people trying to not just survive but be the next "insanely rich person", problem is their don't have the cheat code. The vast majority of insanely rich people (not just rich but never could spend this money to the end of the universe levels rich) had the cheat code of starting rich.
Want passive income? Be rich. The gold rush of the internet is over, the shovel selling stage is also over, now everyone is trying to sell the technique of selling shovels in a gold rush not noticing there isn't even a gold rush anymore and that everyone knows the safest and best option is to sell shovels. Information has spread too much and people are wondering why no one wants to buy their shovels to dig for gold when the mine already closed because the gold ran out long ago...