@arstechnica "Disturbingly, the lawsuit alleged, chats are also shared with personally identifiable information (PII), even when users who want to stay anonymous opt to use Perplexity’s “Incognito Mode.” That mode, the lawsuit charged, is a “sham.”

“‘Incognito’ mode does nothing to protect users from having their conversations shared with Meta and Google,” the complaint said. “Even paid users who turned on the ‘Incognito’ feature still had their conversations shared with Meta and Google, along with their email addresses and other identifiers that allowed Meta and Google to personally identify them.”"

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To be fair, I think this comes from the fundamental misunderstanding that 'Incognito mode' is at all anonymous. Browsers' incognito mode is not anonymous, nor does it protect your privacy. It just doesn't save the pages you access to your browser's history, nor does it save the logins.

Perplexity directly points that out in the app, it just doesn't save the chats to your library.