Will C16h ago
Huh: "Indeed, attaching a document to a LinkedIn update drove more average engagement than image or video posts, which is a significant variation from other social media apps." -> Social Media Today https://www.socialmediatoday.com/news/report-shows-document-posts-on-linkedin-see-more-engagement/816551/
Report shows document posts on LinkedIn see more engagement

Uploaded PDFs in a carousel format are more popular on the platform than videos, according to new benchmark data from Socialinsider.

Social Media Today
Show threadAdam Williams13h ago
@miwebguy Does someone report what share of engagement on each platform is human?
Show threadWill C
@whitemice That's a great point - I can already see from our websites that AI loves to consume pdfs of info.
7:38pmWeb