"The large platforms did not become powerful only because they were aggressive, well funded, or unethical. They also became powerful because we chose them, repeatedly, even after their bargain had become obvious." #openweb #web https://ouvre-boite.com/the-open-web-isnt-dying-were-killing-it/
The open web isn't dying. We're killing it

The open web is under pressure from AI companies and large platforms, but its troubles did not start with AI. We also chose convenience over control, and we will have to change that if we want a better web.

"The fantasy was never that these costs did not exist. The fantasy was that advertising would cover them without eventually reshaping the system around the needs of advertisers and intermediaries."