Why aviation’s next #sustainability gains will come from inside the cabin. Op-ed by Paul Bilham, chief commercial officer, Immfly. ✈️
“There’s no single breakthrough, and no moment where sustainability suddenly improves overnight. It is a series of small corrections, applied consistently, across a large number of flights.” 🗣️

Why aviation’s next sustainability gains will come from inside the cabin - Sustainability Online
Airlines tend to talk about sustainability in terms of big moves: new aircraft, sustainable fuels, and long-term fleet strategy. That’s where the headlines are.