Am I missing something or is the thesis of this piece, or at least its main action item, a demand that everyone all of a sudden "grow up" and accept personal cost and inconvenience, and that will somehow save the open web? It acknowledges systemic problems, and then totally ignores them in favor of prescribing a pie-in-the-sky solution. It's like saying we could solve homelessness if only enough people would give to charity and take someone in off the street. Technically true, and I'd love to meet the alien species to whom it is relevant, because they sound swell.

I find it particularly disappointing as a conclusion because its a strange curveball on what otherwise seemed to be the obvious conclusion it was building to: if we want the open web to survive then it has to be convenient to use. We need to grow up from our RTFM tendencies and build technology that people can intuit how to use without a manual. Approximately nobody wants to spend their time reading a manual to learn to operate a chat application or publish a blog. We even have an opportunity afforded to us by enshitification and declining software quality. The bar is lowering on being the easiest option!