Don’t let anyone say Britain no longer produces important innovations.

Think of all the brand consultants who charge six figure sums to universities to tell them they’ll seem more modern if they change their name from “University of [XYZ]” to “[XYZ] University” and change the typeface of their logo to sans serif.

Said consultants are very excited about the great opportunities generative AI affords them in seriously speeding up their production line of utterly vapid regurgitated bullshit.