Yesterday a comment reminded me of these old US ads for Apricot computers. Sadly these are low resolution photos I snagged off of eBay, as the seller wanted unreasonable money for the originals.
It's interesting that they're attacking Apple directly, when their obvious competitor was the IBM PC. Further, they seem to believe Apples were only suited for home use. But this was 1985. The Fat Mac was out, the LaserWriter was out, and if this was late '85, you could get Microsoft Excel. So even this approach was dead in the water.




