Short-form video commands young British viewers as older audiences hold the line for TV series
85% of adults in Great Britain ages 16–24 watch short-form video at least weekly, compared with just 45% of those 55+, a 40-point gap
Short-form video commands young British viewers as older audiences hold the line for TV series
85% of adults in Great Britain ages 16–24 watch short-form video at least weekly, compared with just 45% of those 55+, a 40-point gap