Putting consumer grade (aka "commodity") hardware in a datacenter and running your infra on it is a bit of a meme, in the sense that it's not the only way of doing things. It was probably pioneered/popularized by Google but that's because writing great software was their "hammer", ie they framed every computing problem as a software problem. It was probably easier for them (= Jeff Dean) to take mediocre hardware and write a robust distributed system on top instead of the other way around.

There is, however, a completely different vision for how web infrastructure should be and that is to have extremely resilient hardware and simple software. That's what a mainframe is. You can write a simple and easy to maintain single process backend program, run it on a mainframe and be fairly confident that it can run without stopping for decades. Everything from the power supply to the CPU is redundant and can be hot swapped without booting the OS. Credit card transactions and banking software run on this model for example (just think about how insanely reliable credit card transactions are).

IBM has a monopoly in the second world. You could say the entire field of distributed systems is one big indie effort to break free of IBM's monopoly on computing.