Eddie Dalton had 3 of the top 5 Apple Music songs, and all of the songs released on YouTube have hundreds of thousands of views within just days.

People absolutely love it.

"This song has touched the depth of my soul," one listener wrote on YouTube.

You can listen here:
https://www.youtube.com/watch?v=az5FSZzm-k8

@mattsheffield

Sorry, sounds awful. No soul.

@mastodonmigration Is that because you know it's AI though? Given that 97% of people cannot tell the difference, what if you didn't know the context?

There's so much formulaic music made by assembly lines of people who stitch the components together and then the singer is auto-tuned to hell while singing it.

@mattsheffield

But, even though people listen to this processed music, it doesn't have any power. A good song has something special that grabs you, shakes you, and doesn't let go.

As an example consider popular artist Lorde from her first album White Teeth Teens https://youtu.be/lDwOa57FdBI. Whether you like it or not, you have to acknowledge it is brilliant and raw.

She then came under the influence of producer Jack Antonoff, who homogenized and purified her sound and the magic was lost.

@mastodonmigration @mattsheffield one _alleged_ listener said that.

Speaking as a musician, someone who has also been a radio professional, and who has worked in-studio on other people's albums: it sounds and feels like music for a commercial. Like it's music for an advertisement promoting an active seniors community living facility, maybe assisted living in particular.

I feel like people who like it are reacting to it punching nostalgia buttons. This works well for older people in particular.

All that makes sense given that the software is trained on pre-existing music. People will connect to parts of what it's copying, and associate the music they remember with this. But anyone looking for a new sound won't find any hint of one here.

@mastodonmigration @mattsheffield To be clear, I'm not saying that people aren't enjoying it. I have to think they are.

But a disturbing number of people - _particularly older people_ - watch commercials _on purpose_, too.

A friend of mine talks about his (elderly, now) mum protesting him muting commercials if it's one, in her words, "she hasn't seen yet."

This strikes me as very much in the same bucket.

@mastodonmigration @mattsheffield _Most people_ latch onto music in their teens, lock onto it, and don't move past it. They like new music less and less as they age. Charts showing this effect go around occasionally. GenX is a little atypical in that the percentage of GenX who aggressively seek out new music despite being long past the typical era for that is meaningfully higher than usual, but even there, that's not most people in the cohort. Just more than usual.

Is there a future of "AI"-generated nostalgia-triggering variations of old music for older people?

Maybe.

Is that what's going on here?

Also maybe.