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Getting clicks but no streams?

It’s not bad traffic—it’s the wrong intent.

If your ad doesn’t clearly say “this is a song,” people click… then bounce.

Qualify the click.

#musicbusiness #musicmarketing #metaads #spotifyartists #indieartist

@larrypareigis Spot on. Qualifying the click is huge for marketing efficiency. The same applies to the backend: if your metadata doesn't match the intent of the platform registries, those streams won't convert to revenue. Data integrity is everything. 🎹 #MusicMarketing #IndieArtist
@SplitChord thanks for the affirmation! Followed.