OkCupid gave 3 million dating-app photos to facial recognition firm, FTC says

OkCupid and Match settle with Trump FTC, don't have to pay any financial penalty.

Ars Technica
I suspect that instead of them "giving" the photos to the facial recognition firm they sold them. Those photos and the PII data associated with them are the only things of value that a site like OKCupid controls.
The company was run by someone on the board of directors for ok cupid so it likely was just given