Do some climate protests backfire because they’re disruptive, or because they target the “wrong” people?

A preprint of my latest project has just been uploaded to PsyArXiv:
📄 https://doi.org/10.31234/osf.io/f7vyk_v1

Across two preregistered studies (US & UK), we find:
🎯 The exact same disruptive tactic is judged very differently depending on the target of disruption.
🎯 Targeting “undeserving” entities → perceived as more immoral, unjust, and anger-inducing.
🎯 Leads to lower support for activists.