John RegehrRE: https://vox.ominous.net/@occult/116317899239865990
SGI was way ahead of its time
https://velvetshark.com/ai-company-logos-that-look-like-buttholes
Fabian Giesen
@regehr truly, the brand design of a company saying "we haven't gone bankrupt yet but we're thinking about it"
@regehr circular "I can't believe it's not a butthole" design aside, I liked the original SGI logo.
The logo they had before that with the gradients and the 3D-rendered Necker Cube was Very 90s (attached)
but the original one... I think that holds up. They should've gone back to that, maybe tweaked the font a little if they wanted to signal "this is the 2000s edition", but this was good!
@rygorous I know I've told this story before (and probably even to you) but a formative moment in my career was when ca. 1999 I was having dinner with someone fairly high up in the research / engineering wing of SGI, I asked how worried they were about the then-current graphics accelerator boards and the answer was "not even a little bit"
@rygorous regarding the logos, unless they go absolutely full butthole (hello claude and google authenticator!) I'm ok with it, like whatever, I mean if everything reminds us of assholes it's more about us (or our colleagues)
@regehr yeah it will forever be a mystery why asterisk-shaped logos for products helmed by sleazy breathless hype men make my mind go to "asshole" immediately