Matthew MametI've argued high traffic acquisition spend for years. Finally did the math.
5 marketplaces. 5 years of SEC filings. High S&M spend doesn't predict growth. Angi: $4.6B on marketing, revenue down 41%. DoorDash: cut S&M ratio in half, orders tripled.
I've argued high traffic acquisition spend for years. Finally did the math.
5 marketplaces. 5 years of SEC filings. High S&M spend doesn't predict growth. Angi: $4.6B on marketing, revenue down 41%. DoorDash: cut S&M ratio in half, orders tripled.