Purpose is not a costume. Profits are not the enemy. Do good work. Mean what you say. Stay solvent.

In the New Normal, the businesses that survive don't just deliver results, they diagnose, guarantee, and build #trust like it's #infrastructure, because it is.

https://www.linkedin.com/pulse/weekend-linkshare-beliefs-lead-trust-sam-panini-nhlae

#SmallBusiness

Weekend Linkshare: Beliefs Lead to Trust

There is a thing most business owners believe. Or say they believe.