There is a lot of hype about the stranded #humpback whale in the #BalticSea. Of course we all want him to survive. Yet if people would care the same about issues that really matter, then we would have a real chance to avoid collapse. People understand #ClimateChange, but it seems to be abstract & distant. They may understand the problem of #LimitsToGrowth but it seems to be far away as well. In the end people care more about helping a whale survive than about helping their own species survive.