"Want anything from the store?"
(I'm feeling a bit sick and over stimulated)
"just some vanilla ice cream"

(later... phone rings)

"Uh... babe...there are six kinds of vanilla ice cream? French Vanilla? Vanilla Bean? Classic Vanilla? Cutting Edge Vanilla?..."

Why would they do this? Why did they take vanilla ice cream: the food of people who are feeling plain and simple and overwhelmed and make it complex?