I’ve been impressed with Denver Summit’s approach to their business from the look to the team building.
They were a lot less splashy with their marketing compared to Boston (who flopped so hard with their first promotional video and slogan) or LA (who relied heavily on stardom) in the early days but developed a strong relationship with Denver’s community in the background.
And so far they’ve looked pretty solid on the pitch as well. Boston has struggled the whole way through and LA had to regroup and build again on the pitch.
I have a feeling Atlanta will do it right as well. There’s talk of Phoenix being in the conversation for a new #NWSL franchise.
I hope future teams take notes from Denver Summit.