Microsoft's new gaming boss axed 'This is an Xbox' campaign because 'it didn't feel like Xbox' — Xbox brand undergoes transformation to redefine its identity

https://fed.brid.gy/r/https://www.tomshardware.com/video-games/xbox/microsofts-new-gaming-boss-axed-this-is-an-xbox-campaign-because-it-didnt-feel-like-xbox-xbox-brand-undergoes-transformation-to-redefine-its-identity