@daringfireball The real problem, as I see it, is that – for whatever reason – Apple is horrible at search in the first place. Everywhere that Apple includes search is a disaster. If you ever find anything you are looking for, it seems like you’ve done it by accident. It’s horrible system wide. Searching for a movie on Apple TV? A song on Apple Music? A business on Apple Maps? An App on App Store? All horrible. Adding ads is going to make this bad experience even worse.