Mastodawn

Apple Announces Ads Are Coming to Apple Maps
https://daringfireball.net/linked/2026/03/27/apple-announces-ads-are-coming-to-apple-maps

Apple Announces Ads Are Coming to Apple Maps

Link to: https://www.apple.com/newsroom/2026/03/introducing-apple-business-a-new-all-in-one-platform-for-businesses-of-all-sizes/

Daring Fireball

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wsm

@daringfireball

Apple could fix this advancing enshittification with a toggle on Maps.app’s “Choose Map” sheet:

“Turn Ads OFF”

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John Gruber 3d ago

@weldon Their goal is obviously to monetize Maps. How would they monetize with an option like that?

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wsm 3d ago

@gruber

Ads in Maps default enabled would get Tim Apple 80% of what he needs. Giving us the option to turn that layer on, PRN? Less vibration in a necessarily busy graphical environment, a genuinely positive & unambiguous signal to all the lurking bean counters, but most importantly the user back on top of the pyramid. I’ve no objection to ads in the App Store or News (as I wouldn’t in either of their meat space precursors).